Дата: 08.05.2013 Категории: Маркетинг / Яндекс
Karen Churc, ECIR 2013 Recently the world has witnessed a revolution in terms of mobile web and mobile search usage. Mobile phones, once deemed as simple communications devices, now provide mobile users with access to a wealth of online content, anytime and anywhere. In 2012, the increasing presence of mobile devices caused desktop search to decline for the first time ever; a level of growth that simply cannot be ignored. In this talk, I'll take a nostalgic look back at the simple beginnings of mobile search and discuss how, why and in what ways mobile search has evolved over the past 8years. I'll highlight patterns of mobile search usage and show how they not only differ from desktop search, but they are continually evolving. And instead of taking a single, data-centric viewpoint of mobile search, I'll also discuss user-centric studies, highlighting the unique needs, intents and motivations of mobile searchers. Finally, I'll share some of my thoughts about where mobile search is heading, the challenges that lie ahead and discus.